Born in Bali.Made to be seen.
It all started with one question
January 2004, a slow rainy Sunday morning. One simple question sparked a loud idea: why is men's underwear always so muted, safe and boring?
Underwear is the first thing you put on in the morning. If the day starts dull, how is it supposed to get any better?
That question became 69SLAM – a brand built on colour, confidence and the nerve to be exactly who you are. Life is serious enough. What you wear should put you in a good mood.
More than a tagline – a mindset. Jump in. Move freely. Laugh louder. Never tone yourself down just because everyone else does.
We don't follow trends. We create statements.
Print is our language
Bold, colourful, unexpected – and recognisable at first glance. Balinese masks, pop-art skulls, road signs, flamingos and palms – every print has its own story. Some are made together with Balinese artists, like Gennetik, who drew the Artgasm print for FW26.
That's why no pair of 69SLAM is "just a pair of boxers". It's a small reminder, every morning, that you can start the day your way.
The island crew
Behind the brand is a colourful crew of creatives, surfers, skaters and dreamers from all over the world, living and creating in Bali. Different cultures, different stories – and that mix is exactly why 69SLAM looks like nothing else.
Don't pack boring
Most guys pack three pairs of boxers for a week away. We say: upgrade the rotation. In Brazil they wear brand-new underwear on New Year's Eve for luck – we think every day deserves a start like that.
From Bali to your drawer
You'll find 69SLAM stores in Bali and Lombok, Thailand, Vietnam, Japan, Russia, Spain, France, Mauritius and Réunion – and in Slovenia at 69slam.si.
- IndonesiaBali (14 stores) · Lombok & Gili (4)
- ThailandPhuket · Pattaya · Koh Samui · Koh Phangan
- VietnamNha Trang
- JapanOkinawa
- RussiaMoscow · Sochi · Yeysk · Tver
- SpainValencia
- FranceAntibes
- MauritiusGrand Baie
- RéunionSaint-Gilles-les-Bains
- Slovenia69slam.si – online store
Source: official store list on 69slam.com
Here in Slovenia
More than 20 years later, 69SLAM is worn all over the world. In Slovenia you get it from us – 100% original, straight from the brand.
We focus on what 69SLAM does best: microfibre underwear. No ride-up, quick to dry, fresh all day. They look loud and wear quiet.
Pick your print →